IDEAS & INSPIRATION

Good ideas.
There’s more than one way to reward.

From repeat-visit rewards to treasure hunts and first-to-finish challenges. Find a starting point, mix the steps, and make your next promotion your own.

PROMOTION RECIPE / 01

The New Arrival Trail

BEST FOR

Retail shops & online stores

THE GOAL

Turn product discovery into a store visit.

THE IDEA

Give a new arrival a little mystery. Customers follow a clue on your website, find the featured product in-store, and unlock an offer for discovering it.

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Tap a card to follow the trail.

Illustrative preview. No real visits, scans, or purchases are recorded.

THE JOURNEY
  1. Discover it online

    Hide a clue on your website that points to a new product.

  2. Find it in-store

    Place a QR beside the product for customers to scan.

THE REWARD

15% off the featured product

One claim per participant. Limit the offer to the first 100 completed journeys.

WHY IT WORKS

A small discovery gives customers a reason to explore a product, then a clear incentive to see it in person.

PROMOTION RECIPE / 02

The Neighbourhood Passport

BEST FOR

Local shops & business communities

THE GOAL

Help customers discover neighbouring businesses.

THE IDEA

Turn a few local stops into one shared adventure. Each participating business hosts a checkpoint, and customers complete the route to unlock a neighbourhood reward.

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A little passport. A whole neighbourhood.
Follow the steps. See the reward.

Illustrative preview. No real visits, scans, or purchases are recorded.

THE JOURNEY
  1. Start at the first shop

    Scan a QR at the first participating business.

  2. Discover the next stop

    Follow a clue to a neighbouring business and scan its QR.

  3. Complete the passport

    Visit the final stop and collect the last checkpoint.

THE REWARD

20% off at a participating shop

One reward per participant. Participating businesses agree where the reward can be claimed.

WHY IT WORKS

A shared route turns nearby businesses into destinations and gives customers a reason to explore beyond their usual stop.

PROMOTION RECIPE / 03

The Event Explorer

BEST FOR

Events, exhibitions & pop-ups

THE GOAL

Encourage visitors to explore more of your event.

THE IDEA

Make exploring the venue part of the fun. Visitors discover stations, solve a small challenge, and finish at a reward point.

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Your pass to explore.The Event Explorer

Find the first station

Follow the steps. See the reward.

Illustrative preview. No real visits, scans, or purchases are recorded.

THE JOURNEY
  1. Find the first station

    Scan a QR at the entrance to reveal the first clue.

  2. Solve a venue clue

    Answer a question using something visitors discover at the event.

  3. Reach the final station

    Find and scan the last QR at another spot in the venue.

THE REWARD

An exclusive event perk

One claim per participant. Set a total claim limit to match the perks available.

WHY IT WORKS

A clear route and a small reward give visitors a reason to discover areas they might otherwise walk past.

PROMOTION RECIPE / 04

The Secret Menu

BEST FOR

Cafés, restaurants & food brands

THE GOAL

Connect email engagement with a real-world purchase.

THE IDEA

Let a clue lead to something off the usual menu. Customers follow an email link, find a hidden website clue, and reveal a secret offer.

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Something good is hiding here.Open the invitation

Start with a personal link in an email.

Follow the steps. See the reward.

Illustrative preview. No real visits, scans, or purchases are recorded.

THE JOURNEY
  1. Open the invitation

    Start with a personal link in an email.

  2. Find the website secret

    Follow the clue to a hidden button on your website.

  3. Enter the secret code

    Use the code hidden in the clue to unlock the offer.

THE REWARD

15% off a secret-menu item

One claim per participant, with a total claim limit you choose.

WHY IT WORKS

Curiosity gives the email a purpose beyond a click, and the exclusive offer gives the discovery a satisfying finish.

PROMOTION RECIPE / 05

The Comeback Quest

BEST FOR

Cafés, shops & regular-visit businesses

THE GOAL

Give customers a reason to return.

THE IDEA

Make each visit a different part of the journey. Customers collect a clue, solve a small puzzle, and return for the final checkpoint.

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A reason to return, one visit at a time.The Comeback Quest
20% off your next purchase

Start with a single-use QR handed out on the first visit.

Follow the steps. See the reward.

Illustrative preview. No real visits, scans, or purchases are recorded.

THE JOURNEY
  1. Pick up the first clue

    Start with a single-use QR handed out on the first visit.

  2. Solve the next piece

    Use the clue to answer a short puzzle between visits.

  3. Come back to finish

    Collect another single-use QR from the team on a later visit.

THE REWARD

20% off your next purchase

One reward per completed journey. Let customers start again after claiming it.

WHY IT WORKS

An unfinished story gives customers something to look forward to, while a repeatable reward makes coming back worthwhile.

Illustrative promotion ideas. Choose the steps, the reward, and the rules that fit your business.